Visuelles Archiv der Impfkampagnen
An dieser Stelle sammle ich Kommunikationskonzepte, die für die Impfung gegen das Coronavirus werben oder über Covid-19 informieren. Zur Situation in Deutschland habe ich mir hier eigene Gedanken gemacht und einen konkreten Vorschlag entworfen.
Über Hinweise auf fehlende Kampagnen in den Kommentaren, auf twitter oder per E-Mail würde ich mich freuen.
Europa
European Commission
![](https://fredericranft.de/artikel/wp-content/uploads/2020/12/social-media-toolkit-vaccine-eu-commission.png)
The images you chose to accompany your messages are often just as important as the information inside. Try to avoid using imagery that is frightening, such as large ne edles, because this could sustain the notion that vaccines are something to feel anxious about. Instead try to use images that illustrate the protective power of vaccination.
Quelle: Social Media Toolkit der Europäischen Kommission
![Instagram post der europäischen Kommission: „All I want for Christmas: VOCID 19 Vaccine“](https://fredericranft.de/artikel/wp-content/uploads/2020/12/131963506_192462719229269_3660591537027405961_n.jpg)
USA
Moderna
![](https://fredericranft.de/artikel/wp-content/uploads/2020/12/20201221lnp2-moderna.jpg)
Biontech
![](https://fredericranft.de/artikel/wp-content/uploads/2020/12/biontech-vaccine-visual-covid-1920x668.png)
on/go rapid covid test
![](https://fredericranft.de/artikel/wp-content/uploads/2022/02/61e8e9bf48ec5cebfae1c669_ongo-covid19-self-test-p-1080.jpeg)
Ad Council
Now the Ad Council is preparing to convince people that a coronavirus vaccine is safe. Only about 60% of American adults say they would get the vaccine, according to a recent survey by the Pew Research Center. That’s up from about 50% in September, well before vaccines were announced.
Convincing You To Get The Coronavirus Vaccine – NPR
Centers for Disease Control and Prevention
Wear a sticker saying you got the COVID-19 vaccine? The CDC thinks it could help. Public health experts want people to publicize their COVID-19 vaccination.
Quelle: ABC News
![Logo der Vaccine-Kampagne des Centers for Disease Control and Prevention CDC](https://fredericranft.de/artikel/wp-content/uploads/2020/12/cdc-stickers-ht-jc-201214_1607964740752_hpEmbed_1x1_992.jpg)
![](https://fredericranft.de/artikel/wp-content/uploads/2020/12/il_1588xN.2796425311_dxbh.jpg)
You should receive a vaccination card or printout that tells you what COVID-19 vaccine you received, the date you received it, and where you received it.
![](https://fredericranft.de/artikel/wp-content/uploads/2020/12/VaccineCard.jpg)
V-safe is a smartphone-based tool that uses text messaging and web surveys to provide personalized health check-ins after you receive a COVID-19 vaccination.
![](https://fredericranft.de/artikel/wp-content/uploads/2020/12/v-safe-web-header-01-alt@2x-large.png)
Beaumont Health
![Beaumont Health Social Media Vaccination Campaign](https://fredericranft.de/artikel/wp-content/uploads/2020/12/130601648_732234480756434_6458390310495636487_n.jpg)
![Beaumont Health Vaccinated Sticker](https://fredericranft.de/artikel/wp-content/uploads/2020/12/beaumont-badge-sticker-vaccinated-720x405.png)
Northwell Health
![Crushing Covid-19 Sticker „Got my vaccine“ by Northwell Health](https://fredericranft.de/artikel/wp-content/uploads/2020/12/northwell-health-covid-19-corona-sticker-vaccinated.jpg)
Healthvana
A digital record of your COVID-19 vaccination plus 2nd dose reminders and an integration with Apple/Google Wallet.
![](https://fredericranft.de/artikel/wp-content/uploads/2020/12/digital-vaccination-system.png)
IU Bloomington
![](https://fredericranft.de/artikel/wp-content/uploads/2021/04/IUSTRONG.jpeg)
Alexandria Ocasio-Cortez
![Alexandria Ocasio-Cortez Instagram Story zur Impfung gegen Covid](https://fredericranft.de/artikel/wp-content/uploads/2020/12/EplwEuzXEAEP1d_.jpeg)
New York Presbyterian
![](https://fredericranft.de/artikel/wp-content/uploads/2020/12/EpY2md2XYAcSUZw.jpeg)
Private Initiativen
![](https://fredericranft.de/artikel/wp-content/uploads/2020/12/coronavirus-bacteria-concept-with-vaccination-campaign-text.jpeg)
Australien
![](https://fredericranft.de/artikel/wp-content/uploads/2021/04/Bildschirmfoto-2021-04-06-um-10.27.13.png)
Frankreich
Société nationale des chemins de fer français (SNCF)
![](https://fredericranft.de/artikel/wp-content/uploads/2020/12/depistage-covid-gare-de-lyonrmh-1920x590.jpg)
Bahrain
Bahrain Ministry of Health
![](https://fredericranft.de/artikel/wp-content/uploads/2020/12/1714217.jpeg)
Italien
Italian Special Commissioner for the Covid-19 emergency
The architect Stefano Boeri – together with a team of consultants and free of charge – has conceived and developed the architectural and communicative concept behind the anti-Covid-19 vaccination campaign.
Quelle: Stefano Boeri Architetti
![Entwurf des Architekten Stefano Boeri Architetti für ein Pro-Impf-Logo in Italien.](https://fredericranft.de/artikel/wp-content/uploads/2020/12/stefano-boeri-covid-19-vaccination-campaign-news_dezeen_2364_col_9-1920x903.jpg)
Großbritannien
National Health Service (NHS)
Images have been released of a credit card-sized document that will be given to recipients of the COVID-19 vaccine in the U.K., recording the specifics of the medication and reminding them to receive a second dose of the jab.
Quelle: CTVNews.ca
![NHS Erinnerungskarte zur Covid-Impfung: „Don't forget your COVID-19 vaccination“](https://fredericranft.de/artikel/wp-content/uploads/2020/12/NHS-Vaccination-Reminder-Impfung-zweiter-Termin.png)
Deutschland
Bundesregierung, Gesundheitsministerium, RKI, BZgA
![](https://fredericranft.de/artikel/wp-content/uploads/2020/12/gesundheitsministerium-deutschland-krempelt-die-aermel-hoch-corona-schutzimpfung-plakat-kampagne.jpg)
Private Initiativen
![](https://fredericranft.de/artikel/wp-content/uploads/2020/12/Nr.-19-Chanel-Eau-de-Vacine-pink-600-kristin-kossi-corona-covid-art.jpg)
![Facebook Sharepic mit dem Text „Diese person wird sich impfen lassen. Diese hier übrigens auch.“](https://fredericranft.de/artikel/wp-content/uploads/2020/12/sharepic-fb-deutschland.jpg)
![Abbildung eines Facebook Frames mit dem Text „Impfen? Ja klar!“](https://fredericranft.de/artikel/wp-content/uploads/2020/12/125258456_409400097091449_4717411637183631288_n.png)
Etsy Produkte
![](https://fredericranft.de/artikel/wp-content/uploads/2020/12/il_1588xN.2788989303_c5nd.jpg)
![](https://fredericranft.de/artikel/wp-content/uploads/2020/12/il_1588xN.2786922705_4de7.jpg)
![](https://fredericranft.de/artikel/wp-content/uploads/2020/12/il_1588xN.2753452446_hhbd.jpg)
Sammlung von Abstandszeichen aus Großbritannien:
https://challot.co.uk
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