Visuelles Archiv der Impfkampagnen

An dieser Stelle sammle ich Kommunikationskonzepte, die für die Impfung gegen das Coronavirus werben oder über Covid-19 informieren. Zur Situation in Deutschland habe ich mir hier eigene Gedanken gemacht und einen konkreten Vorschlag entworfen.

Über Hinweise auf fehlende Kampagnen in den Kommentaren, auf twitter oder per E-Mail würde ich mich freuen.

Europa

European Commission

The images you chose to accompany your messages are often just as important as the information inside. Try to avoid using imagery that is frightening, such as large ne edles, because this could sustain the notion that vaccines are something to feel anxious about. Instead try to use images that illustrate the protective power of vaccination.

Quelle: Social Media Toolkit der Europäischen Kommission

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USA

Moderna

Biontech

on/go rapid covid test

Ad Council

Now the Ad Council is preparing to convince people that a coronavirus vaccine is safe. Only about 60% of American adults say they would get the vaccine, according to a recent survey by the Pew Research Center. That’s up from about 50% in September, well before vaccines were announced.

Convincing You To Get The Coronavirus Vaccine – NPR

Centers for Disease Control and Prevention

Wear a sticker saying you got the COVID-19 vaccine? The CDC thinks it could help. Public health experts want people to publicize their COVID-19 vaccination.

Quelle: ABC News

You should receive a vaccination card or printout that tells you what COVID-19 vaccine you received, the date you received it, and where you received it.

V-safe is a smartphone-based tool that uses text messaging and web surveys to provide personalized health check-ins after you receive a COVID-19 vaccination.

Beaumont Health

Northwell Health

Healthvana

A digital record of your COVID-19 vaccination plus 2nd dose reminders and an integration with Apple/Google Wallet.

IU Bloomington

Alexandria Ocasio-Cortez

New York Presbyterian

Private Initiativen

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Australien

Frankreich

Société nationale des chemins de fer français (SNCF)

Bahrain

Bahrain Ministry of Health

Italien

Italian Special Commissioner for the Covid-19 emergency

The architect Stefano Boeri – together with a team of consultants and free of charge – has conceived and developed the architectural and communicative concept behind the anti-Covid-19 vaccination campaign.

Quelle: Stefano Boeri Architetti

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Großbritannien

National Health Service (NHS)

Images have been released of a credit card-sized document that will be given to recipients of the COVID-19 vaccine in the U.K., recording the specifics of the medication and reminding them to receive a second dose of the jab.

Quelle: CTVNews.ca

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Deutschland

Bundesregierung, Gesundheitsministerium, RKI, BZgA

Private Initiativen

Etsy Produkte

20. Dezember 2020